From Burnout to Breakthrough: The Story Behind the Work
Meet Devin Weafer – International Business Consultant & Executive Coach
Raised in a family of psychologists, I’ve always been deeply interested in human performance and potential.
After earning my BA in Business and MBA in Marketing from Clark University, I spent several years in New York City’s fashion and manufacturing sectors, serving in VP-level sales and marketing roles and leading nationwide key account strategy. During this time, I played a pivotal role in scaling privately and family-owned companies valued up to $50 million.
From the outside, my life looked like everything I had worked for.
I had a six-figure job I enjoyed, a generous expense account, complete autonomy over my time, and the freedom to work from anywhere in the world.
I traveled often, closed big deals, and built a professional life many would envy.
Work was going incredibly well but it was coming at a cost.
I couldn’t stop thinking about work. Even on my days off, stress, anxiety, and an endless loop of decisions kept my mind racing. I couldn’t sleep. I couldn’t be present and never felt at peace. My life was consumed by performance and pressure.
I had become “successful”, but in the process grew disconnected from everything that made life worthwhile. I often say there’s a cost to ambition.
For me, I’ve realized that what I used to call “stress” was really the tension between my current reality and my ambition.
The friction I felt wasn’t failure, it was feedback. A signal that something had to change.
It was life’s way of sounding the alarm, urging me to confront what wasn’t working, shift what needed shifting, and rise to the next version of myself (even if it was totally identity shattering)
I was burning out not because I lacked drive, but because I had outgrown the mindset, systems, and strategies that got me that far.
And no matter how hard I pushed, the friction kept building, until that inner voice grew too loud to ignore and demanded my full attention and a full course correction.
That was the moment I turned toward my growth, and stepped into my potential.
It all happened on a quiet morning sitting alone in my Upper West Side apartment drinking my coffee after a weeklong business trip to Medellín, Colombia.
In that moment, everything changed:
“Is this really it? Is this what success is supposed to feel like?”
That question cracked something open deep within me.
Despite the outward wins, I was acknowledging how numb, stuck, and deeply out of alignment I was.
The truth was, the more I achieved, the less satisfied I became.
I realized that I had been chasing someone else’s definition of success and lost sight of what truly mattered to me.
They say when the ambitious reach the top of one mountain, they look out—only to see the next one waiting, rising way off in the distance.
That’s exactly where I found myself.
And for the first time in my life, the next mountain wasn’t just another challenge to conquer.
This time, it was about becoming.
Becoming the kind of man whose life feels as successful on the inside as it looks on the outside.
The Turning Point
The call was to rebuild myself and how I approached life, from the inside out.
So, I stepped back and did the work.
For months I immersed in personal development, peeling away patterns and behaviors that no longer served me.
I realigned my energy, uncovered deeper purpose, and recreated success systems that gave me greater consistency, clarity, and personal freedom.
And the irony?
In the year that followed, my performance and sales results just skyrocketed, all without sacrificing myself further in the process.
What I Do Now
Today, I coach high-performing entrepreneurs, executives, and business owners who secretly feel the same way I once did:
Driven, but drained.
Successful, but stuck.
Achieving more, but feeling less.
Together, we build something different.
I help my clients upgrade their mindsets, habits, systems, and strategy to create sustainable success—the kind that doesn’t come at the cost of health, time, or truth.
Clients work with me to:
Optimize mindset, habits, and energy for high performance that lasts
Build success structures aligned with their deepest values and long-held goals
Scale their business with up to 2x the results while reclaiming up to 40% more time for family, enjoyment, or passion projects
Reignite purpose, deepen relationships, and design a life they’re proud to live a legacy that reflects who they truly are and how they want to be remembered
Whether you’re scaling a business, leading a team, or rewriting your next chapter, I’ll meet you exactly where you are and help you build a version of success that actually feels successful.
Because you don’t need to sacrifice your soul to win.
You just need better tools, deeper clarity, and a coach who’s walked the path and knows how to help you create the business and life you really want.
Connect with Devin
I am here to support you in a collaborative and empowering way as we continue to develop a comprehensive success plan that is custom to you and your business. My main focus is going to be on YOUR GROWTH and BUSINESS RESULTS at all times. To get started, fill out the form below.